Saturday, July 10, 2010

Seven Photography Blogs Worth Following – Hoffer Photography's Blog

This is the last posting for this seven part series. Today's blog recommendation is a bit different from the others in that the author is not so much a celebrity, though I don't think that will last long. Read on to find out why...

Who's Behind It?
Tony and Amy Hoffer are a husband and wife wedding photography duo extraordinaire. It seems that with every session they keep raising the bar for excellence, and I say that with all sincerity. I doubt that most of the photography world has heard of the Hoffers, though an increasing number of wedding photographers seem to be taking notice. The reason for including the Hoffers' blog in this list is that the photography is so incredibly inspired. I think that everyone needs some sources for inspiration, and for me, and possibly you too, this is one of the best.

The blog was started by Tony Hoffer back when he was the photographer of Hoffer Photography some three years ago. Amy started shooting with him as a second, with her work showing up alongside Tony's. This year, Amy quit her job to become Hoffer Photography's first employee, so rather than a primary and secondary shooter, they are now a package deal. This means the images are no longer marked as to who took what, it is all Hoffer Photography. Judging from the writing style and referential context, I think Tony still writes the blog.

What's the Blog About?
If I had to sum up this blog with one word, it would be... emotion. For the most part, the blog postings are simply a sketch of some recent photo shoot. There is usually a short intro and some descriptive text interspersed with the photos. However, it goes deeper than that, as each photograph projects some element of emotion for the viewer to partake of, which is really what photography is all about, connecting with the viewer.

In a Hoffer photograph, there is an underlying style to the composition, creative use of elements, and post processing that belongs to the Hoffers. This style seems purposed at reinforcing the main component, which is a strong emotional connection between the viewer and the subject. At times we are peeking in on a couple's private moment, so intimate that it feels almost voyeuristic. At other times we are laughing as one of the guests celebrating the bride and groom, always feeling a part of the moment. That they do this so well and so consistently, is really quite inspiring.

I won't belabor the point, but do give the Hoffers' blog a visit and see if you don't gain some inspiration. While you're out there, take a look at the slideshow on the front page of their website too.

Coming Next
This post marks the end of the series. I hope you have enjoyed it and found some good blogs to follow. Next post will be dealing with an unusual lighting scenario.

Until then...


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